Big Data, Analytics & Infosense: Using Tech to Drive Customer Loyalty

Big Data, Analytics, and Infosense: Using Technology to Drive Customer Loyalty and Advocacy

 

In customer experience, there is no such thing as meeting expectations. You either exceed expectations or you fall short. According to an IBM study, more than three out of four customers expect organizations to understand their individual needs. Trendwatching.com calls this info-sense, which is using data to understand and meet the individual, personalized needs of your customer. Stan Phelps and Evan Carroll, authors of Blue Goldfish, will uncover how companies are using data, analytics, and technology to create world-class customer experiences. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.

 

About our Speakers

Evan Carroll is an author, keynote speaker, veteran SXSW presenter and IBM futurist who humanizes technology to connect with customers. He is the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR's Fresh Air and Popular Science. Evan is an AMA Past President of the Triangle Chapter and was named AMA Volunteer of the Year in 2017.

Stan Phelps is a TedxSpeaker and Forbes Contributor. He has spoken at over 250 events and on every inhabited continent in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GalxoSmithKline and Citi. he is the best-selling author of six Goldfish books and is a past president of the AMA Triangle Chapter.