Austin AMA Book Club: No Forms. No Spam. No Cold Calls. (Part 3) - 12/03

Thursday, December 03, 2020
08:00 AM - 09:00 AM
Virtual Meeting
Register & Meeting Link will be sent to you

JOIN AUSTIN AMA AND AUTHOR Latané Conant AS WE READ AND DISCUSS Her BOOK No Forms. No Spam. No Cold Calls.


Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo—starting with Latané’s first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you’ll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you’ll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls—and achieve breakthrough results.


Join us on Thursday, October 1 to discuss the first segment of the book!*


We will learn:

1. XXX

2. XXX


Each month Latane will join us to lead the discussion on a new section of her book.

October 1 - XXX

November 5 - XXX

December 3 - XXX


*While we encourage everyone to read the book, it is not a requirement to join the meet up each month. You're welcome to attend and share your thoughts...or just listen in!

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