Austin AMA Book Club: No Forms. No Spam. No Cold Calls. (Part 2) - 11/05
Thursday, November 05, 2020
08:00 AM - 09:00 AM
Register & Meeting Link will be sent to you
Austin AMA Book Club:
No Forms. No Spam. No Cold Calls. (Part 2)
Event Sponsored By:
Join Austin AMA and author Latané Conant as we read and discuss her game-changing book No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing.
No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.
Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Learn how to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With a customer-first approach, you’ll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls—and achieve breakthrough results.
Join us on Thursday, November 5th for Part 2 of our 3 part series!
Latané will join us each month to lead the discussion on a new section of her book:
October 8 - Intro through Chapter 3
--> November 5 - Chapter 4* <--
December 3 - Chapter 5
*While we encourage everyone to read the book, it is not a requirement to join the meet up each month. You're welcome to attend and share your thoughts...or just listen in!
We are excited to co-host this event with 3 other AMA Chapters!
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