Austin AMA Book Club: No Forms. No Spam. No Cold Calls. (Part 1) - 10/08

Thursday, October 08, 2020
08:00 AM - 09:00 AM
Virtual Meeting
Register & Meeting Link will be sent to you

Austin AMA Book Club:

No Forms. No Spam. No Cold Calls. (Part 1)

Event Sponsored By:

Join Austin AMA and author Latané Conant as we read and discuss her game-changing book No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing.

We're excited to have author and Chief Market Officer at 6Sense joining us for a 3 part discussion of her book for our 2020 Book Club series! We'll read and discuss a new section of her book the first Thursday of each month kicking off on October 8th.

No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Learn how to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With a customer-first approach, you’ll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls—and achieve breakthrough results.

Join us on Thursday, October 8 for Part 1 of our 3 part series!

Latané will join us each month to lead the discussion on a new section of her book:

October 8 - Intro through Chapter 3*

November 5 - Chapter 4

December 3 - Chapter 5

*While we encourage everyone to read the book, it is not a requirement to join the meet up each month. You're welcome to attend and share your thoughts...or just listen in!

First 25 registrants will receive their book for free!

We are excited to co-host this event with 3 other AMA Chapters!

By registering and providing your information for this event, you accept that Austin AMA may share the information you provide to 6sense to contact you about their services.

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