Event Description

How do you scale a word-of-mouth brand?

Tito's Handmade Vodka, the Austin-based maker of award-winning craft distilled vodka, has grown from a word-of-mouth local brand to a nationally recognized one.

• Honors fans in unexpected, authentic ways.
• Maintains a strong, responsive personal touch with fans, despite company growth.
• Stays true to original passions, including music festivals and dog charities.

Agenda

Event time: 6-8PM

Networking: 6-6:30

Presentation: 6:30-7:15

Networking, appetizers and cocktails: 7:15-8

Speaker:

Nicole Portwood

VP Brand Marketing

Fifth Generation, Inc.

Home of Tito’s Handmade Vodka

Nicole Portwood is Vice President of Brand Marketing at Tito’s Handmade Vodka in Austin Texas, and has been in spirits marketing for over 15 years. Prior to her role at Tito’s, she studied theatre and philosophy in college, and lived in New York for 10 years working on brands such as Jack Daniels, Grey Goose and Bombay Sapphire. Life with Tito’s is the most incredible professional experience she’s ever had, and she cannot imagine working anywhere else. Nicole and her husband have two children and own Spartan Pizza in East Austin where everything on the menu is named after Greek mythological creatures.