Austin AMA Book Club: Economics of Emotion (Part 3) - 09/03

The Economics of Emotion: How to Build a Business Everyone Will Love

By Kyle M.K.

Finding success in today’s marketplace is not about data, numbers, or projections—it’s about understanding people and what drives them. The products and services we interact with every day are designed by people for people. What if instead of designing for features, businesses designed for feelings? Could they improve the human experience?

Join Austin AMA and author Kyle M.K. on Thursday, September 3 for our final discussion of his book The Economics of Emotion: How to Build a Business Everyone Will Love.

We will be reading Chapters 6 - Conclusion* and diving into how emotion impacts business. We’re excited to have the author join us for the conversation!

We will learn:

1. How emotion plays a role in developing culture and relationships
2. How we can design our products and services for emotion
3. How to enrich the lives of customers using emotion

Kyle M.K. is a customer experience and leadership consultant who has revolutionized the way businesses interact with and design for their customers and employees alike. He has worked with and studied industry-leading companies like Apple, Disney, The Ritz-Carlton, and Starbucks.

*While we encourage everyone to read the book, it is not a requirement to join the meetup each month. You're welcome to attend and share your thoughts...or just listen in!