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Austin AMA Power Hour -Reaching the Technical Buyer in 2021

Thursday, January 14, 2021

05:00 PM - 06:00 PM

Virtual Meeting

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Reaching the Technical Buyer in 2021

Learn how engineers and technical buyers find and consume information to make purchase decisions and how their behavior has changed due to COVID-19. 

You will hear what types of content are most valued and which channels are used most heavily -- including a deeper dive on video, podcasts, social media, and email. You'll also find out where technical buyers have turned since industry events have been canceled and what they plan to do in 2021 if and when travel restrictions are lifted. This research data can help inform your 2021 marketing spend and provide data points to educate your leadership about the importance of content and inbound marketing.


Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. Over the last 20 years, Wendy has helped hundreds of technical companies build trust and fill their pipelines using compelling technical content.

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TREW Marketing is a full-service inbound marketing firm serving companies targeting technical markets. With extensive research and deep experience in the embedded, control and automation, test and measurement, and technology industries, TREW Marketing provides marketing strategy and ongoing implementation to help customers efficiently and effectively achieve business goals.

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