7 mistakes all start-ups make
Capital Factory (Antone’s Room)
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Great branding is rare. That's because most businesses - even the really big ones - make a handful of mistakes that prevent them from standing out - whether it's copying the competition, saying too much, or not knowing what their customers really care about. In this talk, we will look at how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.
Speaker: Chris Kocek, Founder, Gallant Branding
Chris Kocek is the Founder and CEO of Gallant Branding - a
branding studio in Austin, TX dedicated to building brands for a better world.
Prior to starting Gallant, Chris worked at award winning ad agencies in New
York City and Austin, TX, developing nationally recognized campaigns for
well-respected nonprofits and Fortune 500 brands, including Lowe’s Home
Improvement, Hyatt Hotels, John Deer, Ace Hardware, and AARP. Chris is the
author of The Practical Pocket Guide to Account Planning (Yellow Bird Press,
2013), which is currently being taught in advertising programs at more than 50
universities around the US.